The Roll - Automatically organize and find the best photos in your camera roll

Scroll less, shoot more. The Roll puts an end to your photo mess by automatically tagging, organizing and helping you find the best images on your Camera Roll.

WHAT PRESS IS SAYING
“The Roll is an incredibly impressive piece of tech (...) It's borderline magic.” - TechCrunch
“‘The Roll’ is the 21st century version of the Camera Roll; it’s what the Camera Roll should be.” - PetaPixel

SHOOT MORE. SCROLL LESS.
Stop all that scrolling. The Roll makes your photo library smarter, grouping the best shots, events and albums so you have half the screen time. Plus, it's easier to free up space from duplicates or accidents.

KEYWORD MAGIC
The Roll automatically tags photos so you can search and share them in a flash. Cat, selfie, food – we got you.

FIND YOUR BEST PHOTOS
The Roll helps you identify the best shots in your Camera Roll. How? By scoring your images based on an algorithm that’s trained by millions of the world’s best photos. Yup – you've got to see this for yourself.

YOUR PRIVACY: SECURED
The Roll won't duplicate or store your information. Your photos are safe, secure, and private to you.